According to data from the Baymard Institute, the average cart abandonment rate in e-commerce is nearly 70%—mostly caused by hidden fees, complicated checkout flows, and limited payment options.
A well-optimized checkout experience is one of the most powerful ways to increase conversions. That’s exactly why we built Ascent and Krank, two official Shopify themes designed by Webvista Studio to help merchants reduce friction, build trust, and maximize sales.
Below are the core principles of a high-converting checkout experience—and how our themes make them effortless.
1. Keep the Checkout Flow Simple
A streamlined checkout leads to fewer abandoned carts. Remove unnecessary steps, reduce fields, and keep the user focused on completing their order.
Ascent and Krank include:
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Clean, distraction-free checkout layouts
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Optimized form hierarchy
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Smart field spacing and readability
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Seamless support for Shop Pay one-click checkout
2. Use Clear, Intuitive Navigation
Shoppers should always know where they are in the process.
Our templates include:
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Clear progress indicators
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Prominent CTAs (Checkout, Continue, Pay Now)
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Intuitive multi-step flow that supports rapid completion
3. Add Trust Signals
92% of customers feel more confident when checkout includes recognizable trust symbols.
Both themes offer:
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Built-in trust badge sections
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High-visibility review and rating components
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Easy integration with Judge.me, Loox, and Shopify Product Reviews
4. Offer Multiple Payment Options
42% of shoppers abandon purchases when their preferred payment method isn’t available.
Our themes fully support:
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PayPal
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Shop Pay
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Apple Pay
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Google Pay
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Buy Now, Pay Later options
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Multi-currency checkout
5. Show Order Costs Early
Price transparency is essential. Shoppers want to see shipping fees, taxes, and delivery estimates before entering payment information.
Ascent and Krank highlight:
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Clear order summaries
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Estimated delivery dates
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Upfront shipping calculations
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Visible discounts and promo fields
6. Enable Guest Checkout
12% of shoppers abandon checkout when forced to create an account.
Both themes encourage account creation—without forcing it. Guest checkout stays fast and friction-free.
7. Test & Optimize Continuously
Merchants can preview checkout layouts with Shopify’s editor, run A/B tests, and make fast updates.
Our themes are designed to:
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Work with checkout extensions
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Support customizable content blocks
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Load quickly across devices
8. Prepare for High-Traffic Seasons
Events like Black Friday can strain checkout performance.
Ascent and Krank are built with:
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Lightweight, fast-rendering code
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Stress-tested layouts
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Optimized mobile performance
9. Unlock Advanced Customization With Shopify Plus
For Plus merchants, our themes are fully compatible with:
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Checkout Extensibility
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Checkout Branding API
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Custom UI extensions
Common Checkout Mistakes to Avoid
❌ Asking for unnecessary information
Keep optional questions truly optional.
❌ Hiding shipping & tax fees until the final step
Show total order cost early.
❌ Ignoring mobile optimization
Over 60% of shoppers check out on mobile—your theme must be responsive.
Why Choose Webvista’s Ascent & Krank?
Both themes were created to help merchants convert more customers with:
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Fast load times
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Clean UI/UX
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Scalable design
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Trust-focused product pages
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High-converting checkout-ready layouts
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Modern branding flexibility
Whether you’re launching your first store or optimizing an existing one, these themes give you a polished, professional foundation designed for growth.
Explore Our Shopify Themes
Start building a high-converting store with our official themes:
👉 Ascent Shopify Theme
https://themes.shopify.com/themes/ascent/presets/ascent
👉 Krank Shopify Theme
https://themes.shopify.com/themes/ascent/presets/krank